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September 2, 2015 |

Concordia unveils new look for Stinger athletes

Concordia University Director of Recreation and Athletics Patrick Boivin ushered in a new era for Stinger sports with the introduction of a dynamic new brand, logo and the 2015 football uniforms at a press conference this morning.

The creative process was inspired by five pillars of Concordia's sport programs: passion, adversity, roots, the road (an athlete's journey to the field of play) and the hive (the buzz created by an engaged fan base).

The logo retains the traditional maroon and gold colors - respecting the history and influence of the university's two founding institutions, Loyola College and Sir George Williams University - complete with stripes and a stinger.

"At the heart of the rebranding process was a reflection on who we are and what we stand for," Boivin said.

"We wanted our new image to transcend sports and competition", said Alan Shepard, president of Concordia who was on hand for the announcement. "We also had a unique opportunity to further strengthen the already deep sense of pride that exists within the Concordia community. From our students and their parents, our faculty and staff, to our alumni and donors, we are hoping to unite everyone who has a connection with the university."

The new look was developed following extensive consultation with students, coaches, athletes, alumni and university administrators.

With the goal of uniting the community, a multidisciplinary team was pulled together consisting of 20 students who prepared scripts to be used in videos, publications and on the university's multimedia platforms.  Award-winning photographer, videographer and Concordia alum John Londono oversaw the photography and video production.

The launch of the new branding sets the stage for the upcoming seasons. All the Stinger athletes will sport new uniforms in 2015-16.

"This is a very exciting time for our student-athletes, coaches and staff members," said Boivin. "We are embarking on a new road that builds upon our rich history and a passion that will lead us to future success."

The first group out of the gates sporting the new look will be the Concordia football team at its home opener on Friday night. The Stingers host the Sherbrooke Vert et Or. Kickoff is 7 p.m.